Notice of Privacy

This document describes the way we collect and use the personal data you give us. It also describes what type of data they are and what options you have to limit the use of these data, as well as the procedure to exercise your ARCO rights.

Responsible for the protection of your personal data Santa Vaca Vida de Vida SA de CV. He is responsible for the treatment (use) of his personal data.


Your personal data will be used for the following purposes:

Provide the requested products. Respond to your information, care and service requirements. Evaluate the quality of the service we provide. Records of records and file of the contractual relationship to monitor future services. Financial management, billing and collection. Comply with the obligations and commitments we have contracted with you.

Additionally, your personal data may be used for:

Promotion and marketing of products and services. Offer new products and services tailored to your interests and needs. Perform periodic evaluations of our products and services in order to improve their quality. Notify you about new services or products that are related to those already hired or acquired. Newsletters and communications about our organization.

Personal data we collect:

Contact information (name, email, address, telephone, cell phone, fax), financial information and payment media (credit card, debit, checks), fiscal information (RFC, billing address), identification in social networks (Facebook, Twitter, LinkedIn, Google+), Socio -economic data (age, sex, income level, schooling), labor information (company, position, activity developed, CV), habits, sports, hobbies and hobbies.

  1. For the purposes indicated above we can collect your personal data in different ways: When visiting our Internet site or uses our online services. By phone or fax. When you personally provide them. When we obtain information through other public access sources that are allowed by law (telephone or labor directories, websites, etc).
  1. Information you provide us: We receive and store all the information you enter on our website or that facilitates us by any other means. The information that you provide us is useful to respond to your requests, customize future purchases to make, improve our stores and get in touch with you.
  1. Automatic information:We receive and store certain types of information, every time you interact with us. For example, as do many other web pages, we use the "cookies" to gather certain types of information when your Internet browser accesses com or advertising or other types of content that are offered by or in the name of On other web pages.
  1. Communications via email:To help us that the emails we send you are more useful and interesting, we usually receive confirmation, in the event that your computer supports this type of tasks, when you open an email sent by com.

Cookies function:

  1. Cookies are unique identifiers that we transfer to your device to allow our systems to recognize your device and provide features such as purchase, custom ads on other websites, and storage, in your visits, of items in your shopping cart.
  1. The help function of most browsers indicates how to configure their browser so that you do not accept cookies, to notify you every time you receive a new cookie, or to deactivate all cookies. It can also disable or eliminate similar data that were used by browse accessories, such as Flash Cookies, changing extensions or visiting the website of its manufacturer. However, we recommend that you leave cookies in order to take advantage of many of the essential functions of com.

Cases in which shares your information:

Information related to our clients is a fundamental part of our business and we do not participate in the sale of it to third parties. We share customer information only as described below:

  1. Third Service Suppliers:We hire other companies and people to perform certain functions in our name. Some examples are those that include running orders, delivering packages, sending postal and electronic emails, deleting repeated information from customer lists, data analysis, offering marketing assistance, offering search results and links (including links and payment lists) payment lists) , process credit card payments and offer customer service. These will have access to the personal information necessary to perform their functions, but they will not be able to use it for other purposes. In no case, we will grant rights to use their data to these third party providers that are broader than those he has consented to this privacy notice.
  1. Business transfer:As we develop our business, we can buy or sell stores, subsidiaries or business units. In these transactions, customer information is usually one of the assets of the transferred business; However, such information will be subject to the commitments acquired in this privacy notice (unless, of course, that the client authorizes it otherwise). Of course, in the improbable case of com, or most of its assets are acquired by a third party, the information related to customers would be one of the transferred assets.
  1. protection and others:We disseminate personal information and accounts of our clients when we believe that their dissemination is necessary for the fulfillment of the law, to enforce or apply the conditions of use and other agreements or to protect the rights, property or security of its users or third parties. The above includes the exchange of information with other societies and organizations for protection against fraud and reduction of credit risk. Obviously, the above does not include selling, leasing, sharing or revealing the personally identifiable information of customers for commercial purposes contrary to the commitments acquired in this privacy notice.
  1. With your consent:Apart from the provisions previously, you will be informed in case any information about you is shared with third parties, so that you have the opportunity to decide if you do not want to share such information.

Options you have in terms of your personal data:

As we have indicated, you always have the possibility of choosing not to provide information, although it may be necessary to make a purchase or to take advantage of some of the functions of such as your account or profile.

  1. If you want to exercise your right of access, rectification, opposition or cancel our processing of your personal data, or revoke your consent for the processing of your personal data, please contact us to
  2. You can add or update certain information present in pages, such as those indicated in the "I have access information".
  3. Normally, every time you update your data, we keep a copy of the previous version for our files.
  4. The help function of most browsers indicates how to configure their browser so that you do not accept cookies, to notify you every time you receive a new cookie, or to deactivate all cookies. It can also disable or eliminate similar data that were used by browse accessories, such as Flash Cookies, changing extensions or visiting the website of its manufacturer. However, we recommend that you leave the cookies enabled given the fact that they offer you to take advantage of many of the essential functions of com.

Information to which you have access: It gives access to a lot of information about your account and your operations with for the sole purpose of seeing and, in certain cases, updating, such information.

Conditions of use, notices and comments:

If you have any concerns in relation to privacy in you, we ask you to contact with a detailed description and we will try to solve it. Due to the continuous development of our business, this privacy notice and the terms and conditions may also be modified. We can periodically send you reminders about our notices and conditions through email, however, we recommend that you visit our website frequently to consult the most recent changes. Unless otherwise indicated, our current privacy notice will be applicable for all the information we are dealing with referring to you and your account. However, we are faithful to our word and in no case will we substantially modify our policies or practices to make them less effective in the protection of the personal data of our clients collected in the past, without the prior consent of the affected clients.

Information you provide us: 

You provide us with most of the information when you searches, buy, publish a comment, create your account or profile, participate in a contest or raffle or by contacting our customer service. When performing the previous actions, information such as their name, address and telephone number, data of your credit card, people to whom the acquired items have been sent, including address and telephone numbers, names of people (with Telephone numbers), email addresses of their friends or other people, content of the comments and emails that sends us, personal description and their financial information. 

Automatic information:

Some examples of the information that we collect and analyze includes the IP address of the Internet you use to connect to the Internet with your computer, username, email address and password of your account, information about your computer and your Internet connection and about the version and type of browser; Its time zone configuration, types and versions of the connection of your browser the operating system and platform that uses, shopping history, of which we sometimes gather similar information from several customers to create applications as the best selling, the uniform locator of Resources (URL) of web pages from, through and to our website (including date and time), cookie number, products that you have visited or has sought, and any phone number you have used to call our Customer Service. We can also use browser data such as cookies, Flash cookies (also called local shared flash objects), or similar data in certain places on our website to prevent fraud, among other purposes. In your visits to the website, we can use software tools such as JavaScript to measure and collect the information of the session, including page response times, download errors, duration of visits to certain pages, interaction information With the page (mouse clicks, displacement by the page or number of times the mouse passes above certain items), and ways to get out of the website. We can also gather technical information that helps us identify your device for diagnostic analysis and fraud prevention purposes. 


Most mobile devices provide users with the possibility of deactivating location services. Most likely, this possibility is in the device configuration menu. If you have doubts about how to deactivate the location services of your device, we recommend that you contact your mobile service operator or with the manufacturer of your device.

Information obtained from other sources:

Some examples of the information we collect from other sources include updated information on the delivery address of our carriers or third parties, which we use to correct our files and deliver your next purchase or better communication; Information about your account, information on search terms and results of searches made through internet search applications, information collected thanks to profiles In various social networks.

Before who can submit your complaints and complaints about the improper treatment of your personal data:

If after having exercised your arc rights before the email of Santa Vaca Through the mechanisms established in this privacy notice, you consider that the answer has been unsatisfactory or incomplete; or presumes that your right to protection of personal data has been injured by some behavior or action on our part; o It has evidence that in the processing of your personal data there is some violation of the provisions provided for in the Federal Law for the Protection of Personal Data in possession of individuals, the corresponding complaint or complaint may file before the IFAI. For more information visit:

Modifications to the privacy notice:

Any modification to this notice will be notified through any of the following means:

  1. A message sent to your email or
  2. A message by any electronic means that you use to celebrate operations with Santa Vaca.

These modifications will be available to the public through the following means:

  • On our website com
  • Or we will reach the last email you have provided.

Acceptance of the holder

I consent that my personal data obtained by the person in charge are treated in accordance with the terms and conditions of this privacy notice.

If you do not express your opposition so that your personal data is transferred, it will be understood that you have granted your consent for it.

It aware that any information or modification to this privacy notice is sent to me to the email that determines.

The authorization and consent of this privacy notice will be understood as electronically.


Santa Vaca